An image of Julie Martinson, Creative Director and Copywriter in Toronto.

Hi! It’s Julie. The girl with the green hair! I’ve been a copywriter for 17 years, a Creative Director for 7, and I’ve done a bit of everything, from PR and social-first content to “culture hacking” and cannabis. There was even a brief moment where I had a side hustle as a beauty influencer (and I was pretty successful at it!)
I’ve won awards for traditional and digital advertising as well as PR.
And the work I’ve done has made headlines worldwide.


But as a queer woman, what I really love doing is building teams and creating a space where everyone feels like they belong. And I have a proven track record.

  • Lifelong Crush: Helped build the agency from the ground up, including hiring staff, building process (and rebuilding it) and leading the DEI committee. This resulted in Silver: Strategy Small AOY in 2024!

  • The Kitchen: Launched this hybrid agency with Kraft Heinz Canada as a pilot, which went on to become a global phenomenon. I was the founding Creative Director!

  • Proof Strategies (PR): Built the creative team from 3 to 15. One of the first CDs in PR!

  • Colour: Led the Toronto office growth and new business initiatives, all while launching a Cannabis brand into the rec market.

    I am currently open to freelance gigs, or full-time if this vibe is right.

You can download a copy of my resume here, if that’s your thing.

Or book a 30 minute chat via Calendly.

BRANDS I’VE WORKED ON

FOOD
Kraft Dinner, Kraft Peanut Butter, Philly Cream Cheese, Heinz Ketchup, Oreo, Triscuit, Minute Rice, Catelli Pasta, Cracker Barrel, Nescafe, Burger King.

PAPER
Cashmere Bathroom Tissue, Brawny Paper Towels, Bonterra, SpongeTowels, Scotties.

NON-PROFIT
Canadian Red Cross, Plan Canada, Scarborough Health Network.

FINANCIAL
BMO, EQ Bank, Citibank, Simplii Financial.

ENTERTAINMENT
Hayu (NBC Universal), Netflix, Youtube Music.

BEAUTY/WELLNESS
Revlon, Almay, BeeRX, Nature’s Way. Plus, 4 years as a beauty influencer.

ALL THE REST…
Dell, Nasa, Rolex, Aurora Cannabis, Fisher Price, Air Miles, Gucci, Mazda, Purina, Kijiji, Shoppers Drug Mart.

THINGS I LOVE WORKING ON THAT SURPRISES PEOPLE:
WEB CONTENT AND STRATEGY
SOCIAL STRATEGY
SOCIAL CONTENT PRODUCTION
COMMUNITY MANAGEMENT
AI PROMPT WRITING AND MODEL TRAINING
CUSTOMER RETENTION MANAGEMENT CAMPAIGNS