Moving at the Speed of Culture
Culture hacking. I’m obsessed. Whether it’s leading a convo, hopping into one, or setting trends, I love working with brands who take risks. When it comes to social, I like to use it as a ‘testing ground’ of sorts to see what the consumer thinks, feels and reacts. And if it works, let’s go BIG!
I’ve been lucky enough to apply this approach for big brands like Kraft, Heinz, Hayu (Real Housewives), Dairy Farmers of Ontario, Burger King.
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The moment: Nicole Kidman’s ‘Babygirl’ press tour with a glass of milk. IYKYK.
The magic: Cheers, Nicole!
The moment: Airport Tray trend.
The magic: Can you guess the Real Housewife?
The moment: Taylor’s song “The Alchemy” has lyrics fit for a King.
The magic: Burger King LOVES it.
The moment: First crew to fly to space on the Blue Origin.
The magic: KD Cups in space!
The moment: The ‘sections’ meme moves from extremely niche territory to mainstream.
The magic: Infamous fry on wall, we added Heinz.
Oh hey, you’re still here? Well why not watch some of the TikTok content I concepted and directed for Kraft Heinz.
Fun fact: At my time in ‘The Kitchen’, I helped build a content strategy and launch ALL the Kraft Heinz Canada brands on TikTok.